When fine paper manufacturer Neenah Paper spun off from Kimberly-Clark and became public, they asked see see eye to design their initial annual report. Founded in 1873, Neenah Paper had a long history but it was new to the public market. Our theme “How to make a great first impression” showcases its strength as a newly public company and how its paper brands make great first impressions for customers. The book won numerous awards including the ARC Grand Award and was named a top 100 annual by The Black Book. We followed up the next year with a report themed “Unfolding” which featured a pull-out poster.